We are up and running on our demo site as we work out some kinks. All good. I have been spending my time getting re-acquainted with Google Analytics. It is not a big lift, but they have added new functionality in the 6 years since I last looked at it :). I noticed that we were getting some funny traffic with 100% bounce rate and no duration. I checked out the referrers and turns out they were Ghost referrers that generate referrer spam. I am now coming up to speed on the various forms of bad behavior that publishers need to deal with. I liked it when Adobe just handled this stuff for me...
Tuesday, November 24, 2015
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My Phd was in Behavioral Economics and Kahneman co-invented the field. This books sums up Kahneman's observations over an almost 50 year career. Amazing, though not for the uninitiated, overveiw of how people actually make decisions.
This is a great read if your organization is just starting to realize the importance of analytics as a competitive advantage.