I wrote a piece for Ad Exchanger and why internet marketers want demographic data. I'll post the text in the next couple of days.
Friday, December 4, 2009
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Recomended Books
Thinking, Fast and Slow
My Phd was in Behavioral Economics and Kahneman co-invented the field. This books sums up Kahneman's observations over an almost 50 year career. Amazing, though not for the uninitiated, overveiw of how people actually make decisions.
Competing on Analytics
This is a great read if your organization is just starting to realize the importance of analytics as a competitive advantage.
A basic understanding of business process is critical in most corporate settings and serves as the cornerstone for process improvement. Here is a link to an Amazon search for other bookson business processes.
Loyalty Myths Loyalty is a good thing, right? How about the loyalty of an unprofitable customer? The book lays out a number of fallacies about loyalty and can help you develop an educated perspective if loyalty is a good thing for your company.
The Leadership Challenge This book identifies the critical elements of leadership through survey research. It was the first good and actionable book I have read on leadership.
My Phd was in Behavioral Economics and Kahneman co-invented the field. This books sums up Kahneman's observations over an almost 50 year career. Amazing, though not for the uninitiated, overveiw of how people actually make decisions.
Competing on Analytics This is a great read if your organization is just starting to realize the importance of analytics as a competitive advantage.
Visual Display of Quantitative Information
The Pyrimid Principle
Say it with Charts
The Fifth Discipline
Made to Stick
Information Dashboard Design
A basic understanding of business process is critical in most corporate settings and serves as the cornerstone for process improvement. Here is a link to an Amazon search for other bookson business processes.
Loyalty Myths Loyalty is a good thing, right? How about the loyalty of an unprofitable customer? The book lays out a number of fallacies about loyalty and can help you develop an educated perspective if loyalty is a good thing for your company.
The Leadership Challenge This book identifies the critical elements of leadership through survey research. It was the first good and actionable book I have read on leadership.
The book links go through my Amazon Associates account. All proceeds to go for my kids education, buy them soldering irons, lathes, drill presses, that kind of thing.