Change Managment - Creating a data driven boss

Avinash has a nice post on helping your boss become more data driven. I generally like lists of best practices and he is a gold mine of the things. While he is focused on Web Analytics, most of what he espouses is relevant in the business analytics world. Check it out.

Google Analytics

I was wondering how to track visitors, etc, on this site. I just assumed that tracking functionality would be built into the back end. Turns out you can use any web tracking package and insert the script snippet directly into the pages header. Very cool. I really like that Google imposes as few constraints as possible. I went with Google Analytics just because they gave me a choice.