Da Facto: Winds of Change video

Wednesday, May 14, 2008

Winds of Change video

Have you ever seen the Kodak "Winds of Change" video? It has nothing to do with analytics, but I love the way that they confront the brand perception of Kodak as no longer relevant and show that they understand the issue and are working to become relevant again. I heard the CMO speak and he said that he almost got fired over this video. It was an internal piece that got out. Turned out that it was a viral hit and did wonders for the re-branding.

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The book links go through my Amazon Associates account. All proceeds to go for my kids education, buy them soldering irons, lathes, drill presses, that kind of thing.