Da Facto: Linkedin Premium Search Traffic

Tuesday, November 26, 2013

Linkedin Premium Search Traffic

I needed to send some inMail messages, so I signed up for Linkedin Premium. You get a little bit more visibility in terms of who is looking at your profile and how they got there. The most interesting thing for me is how little search traffic comes from anything about my functional job; only 1% of search traffic to my profile is based on the phrase "Big Data." Almost all of my traffic is driven from what my SEO team would call "Branded" terms. That is, derivations of my name. Number one search term is "Kenneth", then "Rona", then "Ken Rona".

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The book links go through my Amazon Associates account. All proceeds to go for my kids education, buy them soldering irons, lathes, drill presses, that kind of thing.