Tuesday, November 24, 2015

Adventures in referrals

We are up and running on our demo site as we work out some kinks.  All good.  I have been spending my time getting re-acquainted with Google Analytics.  It is not a big lift, but they have added new functionality in the 6 years since I last looked at it :).  I noticed that we were getting some funny traffic with 100% bounce rate and no duration.  I checked out the referrers and turns out they were Ghost referrers that generate referrer spam.  I am now coming up to speed on the various forms of bad behavior that publishers need to deal with.  I liked it when Adobe just handled this stuff for me...

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